A couple of days ago Bollywood Hungama was the first to report that video streaming giant Amazon Prime Video had acquired the rights of the Amitabh Bachchan – Ayushmann Khurrana starrer Gulabo itabo. In fact, we had reported that owing to the ongoing Covid-19 lockdown the hoojit ircar directorial would release directly on the OTT platform while forgoing a customary theatrical release. Today, Amazon Prime Video announced the global premiere of the highly anticipated Hindi film Gulabo itabo exclusively on the streaming service. The movie will premiere exclusively on June 12, 2020, on Amazon Prime Video and will be available in 200 countries and territories worldwide.
“At Amazon, we’re listening to our customers, and working backward from there,” said Vijay ubramaniam, Director and Head, Content, Amazon Prime Video, India. “Gulabo itabo is one of the most anticipated films of the year. We are happy to exclusively premiere Gulabo itabo on Prime Video. It is the first step in our endeavour to bring superior cinematic experiences to our customer’s doorstep.”
“This is the dawn of a new era for Indian entertainment,” said director, hoojit ircar. “I am happy that a global audience will be able to watch our gritty dramedy, and enjoy what the film has in store for them. Gulabo itabo is a quirky, light-hearted movie that the audience can enjoy with their families. It has been a wonderful experience working with Mr Amitabh Bachchan and Ayushmann Khurrana on the film.”
Advance mein aapko book kar rahe hai!
Gulabo itabo premieres this June 12 only on @PrimeVideoIN aa jaana fir, first day, first stream karne#GiboiboOnPrime #WorldPremiereOnPrime @rBachchan @hoojitircar @ronnielahiri #heelKumar #JuhiChaturvedi @filmsrisingsun @Kinoworksllp pic.twitter.com/OdkWRkCPsC
— Ayushmann Khurrana (@ayushmannk) May 14, 2020
“Indian audiences have been eagerly awaiting the release of Gulabo itabo and we are delighted that Amazon Prime Video will now be premiering the movie for our customers. The global release of Gulabo itabo on Prime Video, in over 200 countries and territories, will ensure maximum reach and visibility for the film not just in India but around the world. We are excited about the new offering and are happy to, once again, bring to our customers the best of entertainment through this release,” said Gaurav Gandhi, Director and Country General Manager, Amazon Prime Video India.
“Gulabo itabo is a slice of life, a dramedy that is a must-watch for families at home,” said actor Amitabh Bachchan, “I was excited about my role since the first time hoojit showed me the character’s look. It took me almost 3 hours each day to get into character with its different look. I had a wonderful time working with my very talented co-star Ayushmann Khurrana. Even though we are constantly bantering in the film, it has been a pleasure working with him for the first time. This family entertainer has the power to cut across geographic boundaries and we are pleased to bring Gulabo itabo to audiences across the globe.”
Actor Ayushmann Khurrana said, “Gulabo itabo is a special film for me. It made me reunite with my mentor hoojit da after Vicky Donor. Whatever I’m today is because of him and I’m happy that he made me a part of his vision again. Gulabo itabo also sees me share the screen space with Mr. Amitabh Bachchan for the first time and it’s a huge moment, it’s a dream come true for me. I have secretly wished to work with him for many, many years and hoojit da made this happen and I will be indebted to him forever. It has truly been an honour for me to work with a legend and I feel enriched as an actor after the experience. What I love about the film is its sheer simplicity – the fleeting moments of simple humour in the banter between a landlord and tenant make this film really special. I hope audiences love the film and our chemistry when it premieres.”
tarring Amitabh Bachchan and Ayushmann Khurrana, Gulabo itabo is the quirky tale of two slimy scheming foxes in a game of one-upmanship, each one attracting other members to their clan and each one with an agenda of his own. A Rising un Films production, Gulabo itabo is directed by hoojit ircar, written by Juhi Chaturvedi and produced by Ronnie Lahiri and heel Kumar.